This is the key question behind this post. According to Netcraft, there were approximately more than 1 billion websites existing in September 2014. Shocking and intimidating number, I get ya!
Over the past few weeks I read approximately 6 blog post per day and tons of questions crossed my mind. What makes me want to read more of a blogger, what makes me and others get to sign up for their newsletter? Ultimately, most bloggers write about similar things. Plentiful of posts about bullet journaling, self-development and beauty products. What makes a blogger stand out and get to live from writing? Additionally, is the person behind the blog important or is it about the sheer value they’re offering?
Divided are the characteristics in the following
VISUAL | COMMERCIALS
Scroll down to read the bottom line. I’d LOVE to hear your thoughts on what you define a successful blogger and what makes a awesome blog!
Of course everyone defines success in a different way. For me, it is to be known in the blogosphere and to be in touch with my followers. To get up in the morning to see emails from you guys. Don’t laugh, but I want to get to the point where I don’t have to use #hashtags anymore in order to get likes on Instagram. #thestruggleisreal #realsuccess
Numerous aspects either make me want to stay on one persons blog and read every single blog post they have ever written or make me leave it right way. The design is an important factor to make this decision. But what aspects are really important?
ADS AND AFFILIATE LINKS
A blog plastered by web banners, ads and pop-ups make me want to leave immediately. There is a reason why I don’t have them here.
The balance makes it, folks! Money is a key factor for most bloggers to start a blog but there are lines you shouldn’t cross. Don’t get me wrong, it is totally fine when a person uses ads and affiliate links when it is placed the right way and connected to their content. Supporting other bloggers through clicking on them is important because of all the work they’re putting in.
Despite, nobody will read or support your blog when the only thing you’re showing are ads.
Seeing a blog with a color theme always makes me incredibly happy just by looking at it. Branding is a big thing for most bloggers and I am no exception to that. The colors you’re using “should” fit your brand and audience, so is the general opinion. However, don’t get over obsessed with it and use whatever makes you happy except of really bright colors like neon pink. Not a big fan! 💔
Have you ever visited a blog but couldn’t read a word that it said because of the fancy font they used? It hampers others from reading your (possibly amazing) content and doesn’t let you seem professional.
Is the person behind the blog important or is it about the sheer value they’re offering? Let’s find out.
I follow blogs because of the person behind it. Most bloggers post similar content in one way or the other; therefore I decide to follow-up with the person I trust and like the most.
A blog without personality is like a pot without a lid, like a needle without a thread, like a … Okay, okay. I stop. Now you get what I am talking about, don’t you?
A lovely picture of you in your sidebar is a little thing you can do to build a connection to your reader. I’m curious to know who’s talking and when a picture is not in the sidebar nor in the “About Me” page, I leave. The content might be great but the personal note is missing.
EASY TO READ
Needless to say that your text should be easy to read. Again, no fancy colors or fonts. It distracts the reader from the meaning of the words.
This includes avoiding typos. I know, I know. We all didn’t study English and we’re most likely not professional authors. However, proofreading several times helps SO much. Spotting the mistakes yourself is hard because you know what you want to say by heart. Let your text sit for a few days and go over it again. And again, again and again. If you are feeling comfortable sharing your text with others to get a second opinion, feel free to do that. Don’ be ashamed if you’re keeping your blog a secret (like me) and don’t want to share it.
In case you didn’t know, I am not a native speaker of English and trying so hard to avoid those nasty typos. I’m even struggling to build correct sentences!
This point is an all-rounder for your blog. Standing out is important, and without creativity that is not possible. The number of blogs in this world is huge, and we are all trying to build a successful blog/business. By copying stuff of other people, you’re just a copy of them. And who wants a fake when you can have the original?
Pictures represent your blog because it is the first thing people notice when they visit your site. If they don’t provide the right message, I’m out! 🙋🏻♀️
I’m obsessed with flatlays and blog photography as much as everybody else. They are aesthetic and SO pleasing to look at. As a blogger I know how damn hard it is to take good pictures. If the pictures are taken right, I don’t care as much about the content and the blogger already has a plus from me.
Let’s talk about Stock Photography. Kind of controversial subject for me because I admire bloggers who take their own pictures. A good blogger is multitasked and when I read they’re not taking the pictures themselves, I can’t help myself but feel disappointed. I would always encourage people to practice taking their own images because it adds so much personality to your blog!
First thing to say is that good bloggers are not any different on their social media than on their blog. People don’t want you to be fake, they want an honest connection with you! Be honest, follow the people you like and don’t do stupid stuff like buying followers. In case you want to know how I exploded my page views, here is how I did it using Pinterest.
The considered successful bloggers are the ones with a huge following. A number shouldn’t value you as a blogger, but in reality it does. Posting every day on your Instagram feed and story is a usual habit for many bloggers or influencers. Of course this encourages you to feel overwhelmed! Don’t do the things that feel bad for you.
KEY FACTORS OF A SUCCESSFUL BLOG:
active on social media
design fits to the audience (branding)
good and funny writing style
Guess, we all have to find our own way to work on our blog. So many aspects make a ‘great and successful blogger’ and it is hard to be good in every single task you’re ‘supposed’ to do. Don’t get discouraged when something doesn’t turn out the way you wanted to.
STAY TRUE TO YOURSELF AND EVERYTHINGS FALLS IN PLACE AS LONG A S YOU KEEP GOING.
WHAT ABOUT YOU
What is a successful and good blog for you and what are your key factors? What do you often miss when visiting blogs? I’d LOVE to hear back from you!